Burberry releases customisable ads to promote new perfume

Burberry has created a customisable ad campaign to push forward its new perfume launch as models Cara Delevingne and Kate Moss are brought together for the first time.

Via Channel 4’s 4oD TV catch-up service viewers can personalise the My Burberry TV campaign, ending the advert with a monogrammed My Burberry bottle with their own initials appearing on screen.

An interactive billboard campaign will also roll out, letting consumers interact with the campaign on digital billboards to personal and project a giant My Burberry bottle with their initials.

Live-mapping directions will then guide them to the nearest Burberry store where they can purchase their monogrammed My Burberry bottle.

Interactive advertising will also run across Google’s ad network.

On the Burberry website and in selected stores consumers will be able to physically personalise a bottle of the perfume with up to three initials through a monogramming service.