29 August 2014 - 4:57pm | posted by | 0 comments

Who's the fittest in media? OMD and ZenithOptimedia battle it out for the top spot

Who's the fittest in media?Who's the fittest in media?

The first week of this year's Fittest in Media challenge has drawn to a close and The Drum can reveal that Chris Woods from OMD UK and Marc Whittle from ZenithOptimedia are neck in neck on the scoreboard with 144 points each.

The challenge, which accompanies the redesign of Dennis Publishing-owned title Men's Fitness, will aim to find the fittest person working within a media agency in the UK. 

The champion will be selected through of a series of trials across various media agencies throughout September, including Maxus, Manning Gottlieb OMD, Carat and Starcom MediaVest.

Over the next few weeks, each contestant will undergo timed tests, where they have to do as many press-ups, sit ups and burpees as they can in a minute each with no rest between moves. The person who achieves the highest number overall across all of the agencies will win.

OMD's Sam Budd currently holds the record for the most burpees completed so far with his tally of 29, and whilst Chris and Marc took the overall lead, there are still six events to go.

To keep up with the contestant's scores check out The Drum's leaderboard after each event.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...

Dave and XFM

27/01/2015
Challenge Promote Dave owned content by extending the reach...

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...