Volvo Cars launches its Next Generation Digital Experience to better engage with connected consumers

To coincide with the launch of its XC90 model, Volvo has released the first phase of its Next Generation Digital Experience – – with further evolutions scheduled to roll out on an ongoing basis.

Created by R/GA Stockholm, Volvo Cars’ digital ecosystem has been designed with the needs of the consumer at the centre of the experience in order to provide ways to engage with the brand across all devices and platforms.

While the project was creatively and strategically led by R/GA’s two Swedish offices in Stockholm and Gothenburg, the development of the site was a collaborative process with design and technical support from R/GA’s offices in New York, Chicago, Buenos Aires and Bucharest.

Anders Erlandsson, VP managing director, R/GA Stockholm, commented: “Volvo Cars’ are such an iconic automotive brand, and we are extremely proud to have been chosen to lead this exciting new project. The end result of the collaboration is a genuinely inspiring digital experience that will help people connect with the brand and discover and purchase Volvo’s best-in-class cars.”

The digital experience follows R/GA Stockholm’s appointment as Volvo Cars’ strategic digital partner in December 2013, with a primary focus on developing a long-term digital roadmap for the brand. The appointment also sees the agency charged with building platforms to extend Volvo Cars’ brand communications with consumers in the connected age.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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