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UTV Media reports 63% rise in profits from World Cup ad spend boost

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By Ishbel Macleod, PR and social media consultant

August 26, 2014 | 2 min read

UTV Media has put its 63 per cent rise in profits down to a World Cup ad spend boost, as well as an improving economy.

The company’s TalkSport brand reported a 33 per cent revenue rise during the first half of the year, leading to UTV’s radio revenues doubling to £8.6m.

“After the very strong growth recorded during the World Cup period, revenue increases in our GB radio division have moderated to a forecast five per cent growth in the third quarter,” said UTV chairman Richard Huntington. “TalkSport is expected to be up by seven per cent and local radio expected to be marginally higher than in the same quarter last year.”

The TV division of the business saw profits rise to £4.4m, up 30 per cent, with ad revenues up nine per cent.

Hinting that this rise bode well for the launch of a new channel in January 2015, Huntington added that revenues will not be so high in Q3.

“Television revenues have softened in quarter three, underperforming against the network as a result of some advertising campaigns not being applicable to Northern Ireland. Television revenues are forecast to be flat for the third quarter.”

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