Fashion brand Karen Millen has signed Game of Thrones actress Sophie Turner as the face of its new Autum/Winter 2014 Campaign, following the release of a YouTube teaser video last week.
Karen Millen said the campaign forms part of its strategy to become 'the leading accessible luxury fashion brand', and follows the opening of flagship stores in London’s Knightsbridge in May and New York’s 5th Avenue earlier this month, with further store openings in Mexico, Norway, India and Taipei planned this year.
Chief creative officer for Karen Millen, Gemma Metheringham, said: “The campaign is a celebration of the creativity, craftsmanship and inspiration which is on our doorstep and reflected in our stores and collections all around the world. It brings together a team of the best of established and emerging British creative talent.”
As part of the campaign launch, Karen Millen will host a ‘Tailored in London’ pop-up event in its flagship store in Knightsbridge from the 1 September, giving customers the chance to personalise curated pieces.