The Drum Awards for Marketing - Extended Deadline

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By The Drum Team | Editorial

August 26, 2014 | 1 min read

As a temperature dial is turned, a correlating vignette rotates to show an abandoned car and bleached skeleton out in a desert - heated by an oven grill - transformed into a scene of Arctic iciness and back. The premise is that the Civic is reliable in the extreme (from -30°C to +80°C). It's visually very creative, but despite the engine starting first time, doesn't that skeleton suggest a certain amount of worry?

Creative Agency: Wieden + Kennedy

Creative Director: Scott Dungate / Graeme Douglas

Creative: Chris Lapham / Aaron McGurk

TV Producer: Sally Miller

Film Production: RSA

Director: Johnny Hardstaff

VFX: MPC

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