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Ryanair, Pepsi and Mondelez to headline ad:tech London’s ‘Digital Decade’

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By Natalie Mortimer | N/A

August 21, 2014 | 3 min read

Ryanair, Pepsi and Mondelez are among the brand speakers set to hold keynote addresses at the ad:tech London Digital Decade event in October.

Celebrating 10 years, this year’s theme of Digital Decade: Past, Present, Future, will see a diverse range of brand, agency and media leaders discuss topics at four summits – Future Media & Technology, Data-Driven Precision Marketing, Engagement & Brand Experience and Platforms & Devices.

Ryanair chief marketing officer Kenny Jacobs will give his first UK keynote since joining the budget airline, which yesterday announced that it would treble its marketing budget to £29m, and discuss brand transformation and consumer experience.

Mondelez vice president, global media Bonin Bough and Pepsi India chief executive and chairman ‘Shiv’ Shivakumar are also set to address the audience of over 5,000 marketing and media professionals.

“Ryanair has transformed the travel business with a second-to-none value proposition and service that punctually transports more than 80 million passengers per year, making us the world’s favourite airline,” commented Jacobs.

“Our commitment to enhancing the Ryanair product will see us completely overhaul the customer experience, from online booking and management through to in-flight entertainment. We will be putting significant resource into social media, mobile, our own content and traditional advertising with the specific aim of making the whole process transparent and easy for our customers.

“I’m very much looking forward to discussing our plans in more detail with the marketing and media community at ad:tech London.”

Also among ad:tech London’s keynotes are WWP boss Martin Sorrell, BBH chief executive Ben Fennell, YouTube EMEA chief Ben McOwen Wilson and Leonard Brody investor, futurologist and co-owner of Coventry City Football Club.

Ad:tech will additionally host a keynote from Marc Mathieu, senior vice president of marketing, Unilever on the need for brands to innovate while the FMCG giant will partner with Collider and other tech hubs to find the most innovative ad-tech start-ups through a pitch, panel and award event The Next Big Thing.

Part of the Future Media & Technology Summit, the live pitch will feature a panel of judges including Jon Owen, retail brands director, Shop Direct, Venky Balakrishnan, global vice president, Digital Innovation, Diageo and a TBA agency chief executive.

The partnership will also see ad:tech host up to 50 Unilever marketers who will participate in guided tours and special networking events designed to connect start-ups and technology providers with investment decision makers at Unilever.

A 150-strong exhibition marketplace and seminar programme where industry professionals can meet agencies, partners, trade bodies and solution providers will also appear at the event in London’s Olympia.

Registration for the conference and exhibition, which takes place 21-22 October, is now open via ad:tech London’s website.

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