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Carlsberg Premier League BT Sport

Carlsberg launches ‘Premier Sports Club’ match promotion utility site

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By John McCarthy, Opinion Editor

August 21, 2014 | 2 min read

Carlsberg has released its UK ‘Premier Sports Club’ support package to aid members in creating customisable digital marketing materials to drive and promote live-sport broadcasting venues' footfall.

This is an example of a template made on the site

­­­­The online platform allows pubs and other venues showing live sports to create professional quality content for their digital channels, including websites and social media accounts.

Users can access the site, select the fixtures they want to promote and create Facebook and Twitter content using Carlsberg branded templates.

Currently, businesses can promote Barclays Premier League features, with further sports competitions set to be added including the the Aviva Premiership, England National Team fixtures and the Tetley’s Challenge Cup.

The brewer will also add additional tools to the site allowing subscribers to create email marketing, web banners and content for digital screens.

Kathryn Purchase, director of customer marketing at Carlsberg UK, said: “With increasing numbers of on-trade businesses using social media to promote their outlet, it’s important that suppliers provide trade marketing support that meets their digital aspirations.

“The key benefit to Premier Sports Club members is the provision of a quick, easy and free to create customisable and professional quality content to promote live sport at their venue.”

The year-old scheme now has over 4,000 members including Greene King, Mitchells & Butlers, Enterprise Inns, Admiral Taverns, Spirit, Punch Taverns and Stonegate.

Carlsberg and BT Sport earlier this summer teamed up to provide customers with cheaper access to sport fixtures.

Carlsberg Premier League BT Sport

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