Porsche Middle East and Africa FZE announces new agency roster following four month review
Porsche Middle East and Africa FZE has selected DDB Dubai as its marketing support agency following a four month creative and marketing agency review.
Led by representatives from Porsche’s regional lead office in Dubai, the review included organisational fit, regional operational knowledge, motor industry experience and infrastructure with Rapp/Evoke MEA and PHD Dubai also appointed as CRM and media agencies respectively.
“We are absolutely delighted to welcome DDB, Rapp/Evoke MEA and PHD Dubai onboard as our marketing support agencies,” commented Lee Newton, marketing director of Porsche Middle East and Africa FZE.
“Working in collaboration with our in-house team, they will play an integral role in helping us deliver marketing campaigns that drive the continued growth and success of Porsche in the Middle East, Africa and India.”
CEO DDB Middle East, Hubert Boulos, added: “We are very proud to have the opportunity to work for this iconic brand. We at DDB along with Rapp/Evoke MEA and PHD will make sure that our contribution to the brand will match the highest standards it deserves.”
The appointments will be effective as of 1 November with DDB Dubai, in partnership with Rapp/Evoke MEA and PHD, providing strategy, creative, media buying and planning services and CRM across the 21 markets the regional office is responsible for.