Starcom MediaVest Group (SMG) has appointed Liam Brennan to the role of digital strategy director.
Joining from Aegis Media, where he held the role of digital director, Brennan will now work across all of Starcom's clients where he will be responsible for driving digital planning, integration, innovation and thought leadership.
He said: "I am very proud to be joining the SMG family. I'm a firm believer in their Human Experiences mantra, and digital thinking should be at the heart of what we do in order to create these meaningful experiences.
"SMG's investment in developing their talent, particularly in the digital realm, is second to none, and shines through at every turn of the agency."
Brennan will report into UK digital director, Isabelle Baas, who herself joined SMG last year.
Of the appointment, Baas said: "Liam is a highly experienced digital marketer with nearly 10 years' experience and brings with him a wealth of knowledge and best practice to the agency.
"He has a proven track record of leading award winning digital campaigns for clients and we believe he will encompass every aspect of our philosophy to deliver genuine human experiences."