Quantcast promotes Matt White to managing director
Quantcast has promoted Matt White to the role of UK managing director, following previous UK MD Phil Macauley expanding his role to cover Europe.
Previously holding the post of sales director, White will now focus on increasing the UK team’s revenue base and doubling the staff in the London office.
He said of the move: “I’m excited to take this next step in my career at Quantcast. Our growth in the UK market has been strong to date, and I look forward to driving our team to become the market leader.
“Building on the excellent brand equity that the business has built over its lifespan, my focus will be on further developing the great relationships we have with agencies, brands, and our publisher clients, helping all to build their business and reach their audiences through data, modelling, and sophisticated technology.”
Macauley was promoted to EMEA managing director earlier this year and now oversees Quantcast across Europe.
He said: “Matt’s performance during his time here at Quantcast has been impressive and very positive for the whole company. Matt’s refreshing and enthusiastic take on sales strategy delivered our expertise clearly to potential clients while ensuring our current clients remained top priority and were receiving the consultation and benefits they needed in this changing media landscape.”
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Quantcast is an American technology company, founded in 2006, that specializes in audience measurement and real-time advertising.
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