Groupon website revamp courts shoppers with broadened offer
Groupon is seeking to break out of its daily deals pigeon hole by offering customers a diverse online marketplace to browse in the hope that people will linger longer.
Its re-launched UK website now features holidays, clothing, household goods and electronics inviting people to log-in and have a look around for specific deals which interest them, rather than passively rely on a daily email which may not contain anything of interest.
In addition to its expanded offer the revamped website swaps the company green for a more restrained white background with a greater focus on images and numerous design tweaks to improve navigation. Android and iPhone apps now also come with a tab which lets users see local deals in their area.
Tamer Tamar, senior vice president of Groupon's European division, said: "It's not just run of the mill teeth-whitening and massage [offers] like there used to be. The number and variety of deals have grown rapidly.
“The more deals you have, the more you sell. Until this quarter, we had a decline in the number of customers coming to our site. This is the first time in six months that we have started seeing growth in active customers."
Groupon launched in the UK four years ago, amassing 5m users in addition to a further 48.2m internationally.