The Drum's UK 50 under 30 - numbers 20 to 11 revealed including Hearst, Manning Gottlieb OMD and Gizmodo

The Drum's 30 under 30 list has become a widely recognised platform over the last few years, celebrating the trailblazing young women in the digital industry, who stand out in an arena dominated by men.

However, this year we received the highest number of nominations to date, many of which were of an exceptionally high quality and accompanied by fantastic endorsements, meaning that even after a round of public voting we still couldn’t whittle the list down to just 30.

The solution? What about ‘50 under 30’?

Last week, we counted down those who took positions 50-41, as well as those who ranked 32-40, while we started off this week by revealing those who were voted in 30-21.

With the latest issue of The Drum magazine -- featuring the full list -- set to hit desks tomorrow morning, we count down to the top ten today.

Women from media brands such as Hearst and agencies such as Zone and Jaywing are amongst those who made today's list. Here' we take a look at their stories and discover what makes them tick.

20: Jo-Ann Fortune, creative planner, iCrossing UK

Describe your current role in one sentence.

I conceptualise, plan and oversee creative campaigns and content that meets clients’ business needs and excites and engages their customers.

Who inspires you?

Biba founder Barbara Hulanicki, who I had the joy of interviewing for a documentary video a couple of years ago. She’s talented, a true innovator and still relishes every new project. She also has the warmth and wicked sense of humour that will get you through anything.

19: Elodie Soetaert, social media manager, Manning Gottlieb OMD

How would you like your colleagues to describe you?

I’d like my colleagues to describe me as a doer, reliable, helpful, highly efficient at managing projects and always overdelivering on my targets. I hope they wouldn’t mention my terrible sense of humour though.

If you weren’t in digital, what would you be doing?

Travelling the world or owning a small hostel on the coast of Normandy. I’ve always been attracted to the travel industry and I love that my job allows me to work on travel brands.

18. Carly Donovan, manager, Deloitte Digital

Describe your current role in one sentence.

Helping clients flourish in a digital world.

What is your biggest professional achievement so far?

Being promoted to become one of Deloitte’s youngest managers has been a really thrilling challenge for me. Having come from an agency background, it has been fantastic to have the opportunity to prosper in a large and dynamic organisation like Deloitte.

17: Gabrielle Golding, senior account manager, Zone

What is your biggest professional achievement so far?

Working on an amazing brand like Coca-Cola on worldclass campaigns such as Fifa and Share a Coke is obviously an ongoing thrill, but Malibu has a special place in my heart. Not only because it was a first for myself and the client delivering a gamified loyalty programme on social, but also because the result saw Malibu VIP achieve 120 out of 120 on the Millward Brown FanIndex Behavioural report.

How would you like your colleagues to describe you?

Brave, with plenty of chutzpah and completely indispensable.

16: Nicola Carey, head of strategy and planning, Jaywing

What is your biggest professional achievement so far?

The highlight so far has to be driving client relationships with Diageo, EE and Red Bull Media House at the same time. All organisations who, from a personal perspective, would be at my fictional ‘brand dinner party’.

Describe your career so far in five words.

An adventure just starting -- wahoo.

15: Tilly Bull, group digital manager, Hearst

What do you hope to achieve in the next 10 years?

I hope to keep working with passionate and inspiring talent all over the world on new digital launches and initiatives. Perhaps even found one of my own one day.

How would you like your colleagues to describe you?

Motivational, passionate and, above all, always positive.

14. Klara Krok-Paszkowska, strategic planner, Joule WPP

What is your biggest professional achievement so far?

Making the transition from working in a local role (one market) to a global role (50+ markets). Working on a client like Unilever you have to be an expert on how audiences are using digital devices (everything from feature phones through to game consoles) in 42 local markets.

Describe your career so far in five words.

Work never felt so good

13: Kat Hannaford, senior editor, Gizmodo UK and Gawker Partnership

What is your biggest professional achievement so far?

After forging a relationship with one of the largest global blog networks, Gawker Media, I successfully launched the UK version of one of the world’s largest tech sites in 2011, Gizmodo, at UK publisher Future.

How would you like your colleagues to describe you?

Hopefully the words ‘tenacious’, ‘problem-solver’, ‘daring’ and ‘reams of initiative’ figure highly, but I suspect they might also add ‘always with those bloody dad jokes’ to the list also.

12: Emily Lydford, digital client manager, Manning Gottlieb OMD

What is your biggest professional achievement so far?

Putting day-today work aside, it would be helping to launch Seymour Brew, Manning Gottlieb OMD’s very own not-for-profit beer.

What do you hope to achieve in the next 10 years?

Given the incredible fast pace of change that I’ve witnessed in my four year career so far, I think it’s nigh on impossible to know what’s achievable in the next few. However, my main professional aim is to simply ensure that I continue to be engaged and curious about what I do. That’s what I love about digital -- there’s always more to learn.

11: Sam Wade, head of digital investment, Maxus

Who inspires you?

Lindsay Pattison, Maxus UK’s CEO and global chief strategy officer. She’s transformed our agency to become GroupM’s fastest growing agency, starting with 30 employees to over 250 today.

If you weren’t in digital, what would you be doing?

If I hadn’t worked in digital advertising I’d have loved to be involved in the health and fitness industry, maybe as a nutritionist.

Ishbel Macleod

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