Budweiser rolls out Made for Music packaging
Budweiser’s has rolled out new limited edition packaging around its Made for Music platform.
The beer brand’s Made for Music programme has been supported by Jay-Z and aims to bring live music experiences to fans across more than 85 countries.
Behind the traditional logo on the packs and cans is a photograph of people waving their hands in the air at a gig. Below, sits the Made for Music logo.
Jennifer Anton, Budweiser UK marketing manager, said that music and popular culture are important passion points for Budweiser fans making this campaign an ideal fit.
“The music themed packs are the perfect accompaniment for fans celebrating gigs and festivals and is just part of our plan to bring more music experiences to the UK through the Made for Music platform,” she added,
To attract festival goers, Budweiser has launched an easy-to-carry 18 can and six pack bottle pack in the Made for Music design.
The new packs are available in key UK multiple retailers and convenience stores.
Last year, Budweiser lauched a TV campaign for Made for Music featuring Jay-Z.
