18 August 2014 - 2:44pm | posted by | 0 comments

Tumblr signs deal to allow brands to see how people talk about them

Tumblr signs deal to allow brands to see how people talk about themTumblr signs deal to allow brands to see how people talk about them

Tumblr is signing a deal with Ditto Labs, a firm which analyses photos on social media to look for brand related data - such as someone holding a bottle of juice or wearing a branded hoodie.

The deal will allow advertisers the opportunity to see what their fans are saying and how they are perceived.

T.R. Newcomb, head of business development at Tumblr, stated: "If Coke wants to understand the nature of the conversation [about them on Tumblr] Ditto can sift through and deliver it to Coke.”

However, he added that this will not mean that people will be targeted based on what they wear in Tumblr photos: "Right now, we're not planning to do anything ad-related.”

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