18 August 2014 - 4:50pm | posted by | 0 comments

Brown-Forman to review $100m global media account

Brown-Forman to review $100m global media accountBrown-Forman to review $100m global media account

Brown-Forman, owner of brands such as Southern Comfort and Jack Daniels, is set to review its media account, currently held by IPG Mediabrands agency UM.

The company, which is estimated by Kantar to spend $100m on media a year global, said that the process was part of due diligence and that it will be completed by the end of the year.

It added that it needed to be up-to-date with its current media requirements.

Universal McCann will take part in the pitch, Brown-Forman confirmed.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...