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Ad of the Day: Fruit-tella - 'Vajazzle'

Best one yet in this distinctive and quirky campaign. Love the production design, which signals something is slightly unreal ahead of the revelation itself, and the camera angles too - the family gathering round to admire nana's achievement is quite a moment. There's a lot of potential for all kinds of situations, so let's hope more and equally kooky characters are introduced soon.

Creative Agency: Walker Agency

Film Production: The Gate Films

Director: Tom Shrapnel

Producer: Sarah Jarvis

Photography: Dan Lightening

This comes courtesy of David Reviews.