Ad of the Day: Fruit-tella - 'Vajazzle'

Best one yet in this distinctive and quirky campaign. Love the production design, which signals something is slightly unreal ahead of the revelation itself, and the camera angles too - the family gathering round to admire nana's achievement is quite a moment. There's a lot of potential for all kinds of situations, so let's hope more and equally kooky characters are introduced soon.

Creative Agency: Walker Agency

Film Production: The Gate Films

Director: Tom Shrapnel

Producer: Sarah Jarvis

Photography: Dan Lightening

This comes courtesy of David Reviews.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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