Ad of the Day: Southern Comfort - Shark
The high-water mark of the American Southern Comfort campaign continues to be the multi award-winning film featuring the big fella walking down the beach, but the films that have followed aren't far behind and this off-beat offering is a prime example. Unconventional casting is combined with a distinctively unusual music choice and intricately painted fingernails to create an attention-grabbing piece of work.
Creative Agency: Wieden + Kennedy (New York)
ECD: Susan Hoffman
Creative Director: Jimm Lasser / Caleb Jensen
Creative: Laddie Peterson / Jeff Dryer
TV Producer: Orlee Tatarka
Film Production: Biscuit Filmworks
Director: Steve Rogers
Ad of the Day is brought to you in association with David Reviews.
Content created with:
Wieden+Kennedy
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