The UK's top 50 digital women under 30 – the countdown begins with numbers 50 to 41 revealed

The Drum's 50 under 30 – a platform celebrating and highlighting young women making waves in the digital sector – will be revealed over the next few days.

The Drum's 30 under 30 list has become a widely recognised platform over the last few years, celebrating the talented young women blazing a trail in the digital industry as they race their way up the ranks, caring not a jot for the sector’s continued male dominance.

However, this year we had a problem, albeit a happy one. A record number of nominations, many of an extremely high quality and accompanied by glowing recommendations, meant that even after a round of public voting we still couldn’t whittle the list down to just 30 – a sign perhaps that, despite women still being grossly under-represented in the digital industry, things might be moving in the right direction.

The solution? What about ‘50 under 30’?

Over the next few days, we'll reveal 10 individuals each day, with the top 10 women revealed on Wednesday 20 August, when the feature is published in the print issue of The Drum.

Today, we take a look at numbers 41-50, catching up with individuals from companies including Mubaloo, Arcadia and Cheil to hear their stories.

50: Aresha Krishnan, regional social media director, Samsung Social Media Centre at Cheil

What is your biggest professional achievement so far?

Putting a content marketing strategy forward for Samsung’s global flagship product launches – which is essentially performance-based content mapped to marketing KPIs. This was first piloted in the UK market with considerable success in 2013 and it has now been rolled out globally across the dotcom and social pages of 72 markets.

Describe your career so far in five words.

Analytics, content, flights, phone bills.

49: Joanna Halstead, digital marketing manager, Arcadia Group

What is your biggest professional achievement so far?

As part of the steering committee for Dawn (digital advertising women's network) I’m proud of the growth in the network of women who attend our events. It’s been very satisfying working with inspiring speakers across the digital landscape and facilitating debate within the industry, in particular using my experience to help those just starting out in their careers.

What do you hope to achieve in the next 10 years?

To be in a digital director role working with channels, platforms and customer behaviours that don’t exist yet.

48: Caroline Pomfret, digital project manager, Stein IAS

What is your biggest professional achievement so far?

Progressing quickly through a steep learning curve in my career at Stein IAS, from agraduate role straight out of university two years ago, to where I am now in a demanding cross-functional, inter-office role taking on significant responsibility in key projects.

Describe your career so far in five words.

A bit of an addiction.

47: Rebecca Martin, head copywriter, Apppli

Describe your current role in one sentence.

I transform our client’s products and engage their audiences through creative content strategies and stand out, immersive marketing campaigns.

If you weren’t in digital, what would you be doing?

Travelling the world rescuing dogs in need and drinking pina coladas.

46: Sarah Weller, London managing director, Mubaloo

What do you hope to achieve in the next 10 years?

I know the opportunity that is still out there for mobile to impact the enterprise and I find this incredibly exciting; we are just scratching the surface at the moment. I want to play an integral role in helping the company realise and exceed ambitions. Eventually I'd like to start my own tech company.

If you weren’t in digital, what would you be doing?

I would be an astronaut.

45: Brittany Child, digital account manager, E3

Describe your current role in one sentence.

I work across a number of leading brands managing the day-to-day client relationship and delivering digital projects – recently these projects have included app builds, responsive website production and campaign work.

What do you hope to achieve in the next 10 years?

I’d love to become a digital account director with the ability to transfer my skills client side, and eventually my dream would be to work for a charity like Unicef or the Red Cross on high impact campaigns.

44: Irina Kondrashova, strategy director, 360i

What do you hope to achieve in the next 10 years?

In the next 10 years I hope to continue pushing forward, being one of the guys (girls) that moulds the industry and defines the future; I want to be leading change, not just participating in it.

What is your biggest professional achievement so far?

I pride myself on my ability to understand the consumer well and really get to the bottom of what truly drives them (I have a background in consumer insights and research), so moving to the UK from the US was going to be a big test of my ability to adapt to the market. I think it’s going well so far. I’m pretty proud of that.

43: Lyndsi Plummer, project manager, RocketFuel

Describe your current role in one sentence.

I sit across all of our platform and product offerings, managing all of our third party relationships, evaluating new European inventory sources and sourcing out new forms of digital technology and how best we might be able to work with them in the RTB space.

If you weren’t in digital, what would you be doing?

I would definitely be a lawyer – it was where I was originally headed before I got diverted into the advertising industry (let alone the digital advertising industry).

42: Sabrina Douglas, strategy director, M&C Saatchi

Describe your career so far in five words.

Fabulous patchwork quilt of experiences.

What do you hope to achieve in the next 10 years?

Add more fabulous patches to quilt.

41: Mihaela Radu, developer, E3

Describe your current role in one sentence.

To design, develop and support web applications for some of the UK’s leading brands.

Who inspires you?

As a developer I am inspired by successful people such as the Google founders, Bill Gates or Steve Jobs, but I also admire all the bright and hard-working people who launch and maintain digital start-ups nowadays. And of course my family and friends were the first to inspire me through their commitment and support. Today, every day, I am inspired by the dedication and hard work of my colleagues at E3.

Tomorrow, we reveal numbers 31-40 in this year's 50 under 30 women in digital.

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