Barbour hires new global e-commerce and distribution chiefs ahead of ambitious growth plans
Heritage and lifestyle brand Barbour has hired David Cottage as its new head of global e-commerce as it aims to become “the best British lifestyle brand worldwide by 2020”.
Cottage will work closely with global head of marketing Paul Wilkinson to develop the success of the brand online.
Previouslyhe worked across a diverse range of industries and brands including Santander, Belron, Hasbro and most recently Hewlett Packard.
Paul Johnson Barnett also joins the brand as head of distribution to manage all of Barbour’s global distribution and will work alongside the global supply chain as the business expands worldwide.
Barbour’s managing director Steve Buck said: “I am delighted to welcome Paul and David to the business. As we expand and grow as a global lifestyle brand, it is important to bring in specialist knowledge and expertise in order to help us deliver our key objectives.
“Paul and David both have extensive experience in their chosen fields and have proven track records of delivering to very high standards. Their contribution to the business will assist us in our vision to become the best British lifestyle brand worldwide by 2020.”
Barbour made its debut at London Fashion Week in February this year, following the launch of its first e-commerce site last August.