The Washington Redskins American football team has launched an advertising campaign in defence of its controversial Redskins name, which some people is offensive to Native Americans.
To counter this the club has spoken to Native Americans from around the country to see why they don’t find the name to be offensive, arguing instead that it is ‘a powerful name – it’s a warrior’s name.’
Wade Colliflower, Team Redskins representative from the Chippewa Cree Tribe, said: “They’ve never asked Native Americans. It’s somebody else who knows nothing about us trying to speak for us, and it’s kind of an insult. If you can help in any other way it would be greatly appreciated.”
It is a response to an ad paid for by the Californian tribe of Yocha Dehe Wintun Nation which saw a narrator intone, ‘Native Americans call themselves many things. The one thing they don’t…’ before cutting to an image of a Redskins helmet.