Barclays shines a light on grassroots football in new TV advert marking the start of 2014/15 Premier League season
Barclays is shining a light on grassroots football highlighting those both young and old who capture the excitement of the Premier League ahead of its return this weekend.
Filmed at Wormwood Scrubs in London, the site of one of the first Barclays Spaces for Sports facilities, ‘Picking ourselves up’ marks the start of the 2014/15 season and airs for the first time this weekend (Saturday 16 August).
“Our mission is to champion the true spirit of the game and the start of this new season, always a time of great optimism, is the perfect opportunity to do this,” explained David Wheldon, managing director of brand reputation, citizenship and marketing at Barclays.
The advert kicks-off the next stage of Barclays ‘Thank You’ campaign which, through a series of initiatives, recognises and rewards club legends, community heroes, ex-players and fans who go above and beyond in their love for the game.
Wheldon added: “From the commitment of grassroots coaches, to the unwavering support of fans around the world, and the integrity of players who play the game in the right way, we want to say thank you to those who embody the spirit of the game week in week out.”
Throughout the Premier League season Barclays will be rewarding fans joining the conversation on both Facebook and Twitter with exclusive ticket and merchandise giveaways and from Tuesday 19 August fans will also be able to win tickets to see their favourite team in action every Tuesday of the season.
Barclays has also designated more than 8,000 tickets to give away to local communities in partnership with Barclays Premier League clubs.