Nestle reviews £58m media account
Nestle is set to review its media planning and buying account in the UK, with the review set to launch in September.
Currently held by Mindshare, the WPP owned agency, it is predicted that Nestle’s other global media partner ZenithOptimedia will be asked to pitch, while the incumbent will also be asked to take part.
It is believed that the review for the £58m account (figure from Nielsen) will be comprehensive, only excluding some online search work.
The account for Nestle will cover all brands above-the-line, and has begun with a request for information.