Kelly Rowland releases fan generated video with Pepsi
Kelly Rowland has today unveiled the official fan lyric video for the "The Game" as part of the Pepsi Beats of the Beautiful Game album.
The video sees fans across the world, from London to New York to São Paulo, dancing and singing to the track, alongside behind-the-scenes footage of Rowland.
Fans of the ex-Destiny’s Child singer had been encouraged to record themselves singing along to the song for the chance to be included.
She said: “The passion and talent shown by my fans blew me away. They truly bring to life the energy of the song. I was immediately attracted to and identified with “The Game” and its theme of overcoming challenges and finding your voice, so it was awesome to see my fans just as motivated by it.”
The album forms part of an integrated Pepsi Max football campaign.