Euro-Pro brings Fizz Experience on board to improve in-store offering
Houseware retailer Euro-Pro has appointed experiential and field marketing agency Fizz Experience to supply in-store marketing services for its products in Currys PC World and Dunelm stores across the UK.
The campaign will see Fizz Experience develop, execute and manage an ongoing programme of in-store demonstrations and sales activity, and will deploy brand ambassadors to promote the features and benefits of Euro-Pro’s household brands, which include the Shark range of vacuum cleaners and steam mops, and the Ninja range of food blenders.
The contract covers 11,000 activity days over an initial 12 month period and underpins Euro-Pro’s upcoming above-the-line TV and press autumn advertising campaign.
David Matthews, UK director of sales at Euro-Pro, said: “Working with Fizz enables consumers to physically see the difference our products could make to their day-to-day lives and have any queries answered by highly trained brand ambassadors.”
The Shark range will be demonstrated in 45 Currys PC World and 35 Dunelm stores, while the Ninja range will be promoted in an additional 28 Currys PC World stores.