Creative Showcase: Featuring RKCR\Y&R, JWT Delhi, Harlequin and more
Welcome to The Drum Creative Showcase.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (3 September) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 18 August to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
Rosapark Agency: Brother 'International 'Circus'
Brand: Brother International, Brother Label Machines
Title(s): Circus
Agency: Rosapark Agency, Paris, France
Agency website: http://rosapark.fr
Co-founders: Gilles Fichteberg, Jean-François Sacco, Jean-Patrick Chiquiar
Creative Director: Jamie Standen, Mark Forgan
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Production Company: Henry de Czar Paris
Director: Bart Timmer
Published: August 2014
Short rationale (optional): A young man arrives for his first day at work in the light and sound booth at a circus. He is confronted with a large control panel featuring dozens of buttons, not one of them labelled. It’s not long before he pushes the wrong button at the wrong time, and the circus descends into chaos.
Iris Worldwide: Adidas Football 'Lionel Messi Back in Barcelona'
Brand: Adidas Football
Title(s): Lionel Messi Back in Barcelona
Agency: Iris Worldwide
Agency Website: http://www.iris-worldwide.com/
Deputy Creative Director: Adam Fish
Art Director: Ollie Agius
Copywriter: Pete Ioulianou
Additional Credits: Managing Partner: Henry Scotland
Account Director: Simon Yoxall
Account Manager: Ben Buchanan
Producer: Rachael Young
Production Company: Radical Media
Director: Luc Schurgers
Producer: Ben Schneider
DOP: Jan Richter Friis
Animation: The Mill London
Executive Producer: Luke Colson
Editor: Gabriel Britz
Edit House: Rock Paper Scissors LA
Edit Producer: Dina Ciccotello
Published: August 2014
RKCR\Y&R: The Royal British Legion 'Every Man Remembered'
Brand: The Royal British Legion
Title(s): Every man remembered
Agency: RKCR\Y&R, London, UK
Agency Website: http://www.rkcryr.com/#work
Executive Creative Director: Mick Mahoney
Creative Director: Andy Amadeo
Art Director: Freddie Wood
Copywriter: Psembi Kinstan
Designer: Anthony McDonald
Published: August 2014
Short Rationale (optional): The Royal British Legion and RCKR/Y&R has embarked on the largest act of commemoration the United Kingdom has ever known, to commemorate every single one of the 1,117,088 fallen servicemen of the First World War.
To raise awareness for the campaign, RKCR\Y&R created print ads to memorialise some of the fallen soldiers with familiar names. The print campaign ran in national press, placed in the appropriate sections of targeted publications.
Remember a fallen serviceman at everymanremembered.org
Border Biscuits: Border Biscuits 'Are you a border hoarder?'
Brand: Border Biscuits
Title(s): Are you a Border Hoarder?
Agency: Border Biscuits, Lanark, Scotland
Agency website: http://www.borderbiscuits.co.uk
Creative Director: David Reid
Art Director: David Reid
Copywriter: David Reid
Photographer: Richard Mountney
Published: August 2014
Short rationale (optional): Lanark based Border Biscuits has launched its biggest consumer advertising campaign to date, with a series of creative ads highlighting the brand’s personality and thirty year heritage.
Showcasing three creative ideas, the stylish adverts bring to life the extreme measures that people go to in order to ‘hide’ their Border Biscuits and keep them for themselves. Using the strapline: ‘Are you a Border Hoarder?’ the playful creatives capture Border Biscuits being stashed in the washing machine, the shoe cupboard and even the underwear drawer!
Dare: Enterprise Rent-A-Car 'UK car hire with US customer service'
Brand: Enterprise Rent-A-Car
Title(s): UK car hire with US customer service
Agency: Dare
Agency Website: http://www.thisisdare.com/home
Creative Director: Sean Thompson
Creative: Andrew Edelston, Pippa Harrigan
TV Producer: Karen Egan
Creative Planner: Sarah Morning
Additional Credits: Business Director: Tamara Bennett
Account Manager: Freya Page
Media Agency: PHD
Media Planner: Ben Waddy
Production Company: Caviar
Director: Seth Gordon (courtesy of Independent)
Executive Producers: Louise Gagen/Sorcha Shepherd
Production Company Producer: Dougal Meese
DOP: Tim Maurice-Jones
Editor: John Mayes at Marshall Street
Post-Production: Finish
Audio Post-Production: Jack Sedgwick at Wave
Published: August 2014
Short Rationale (optional): Brad and Dave are back to help launch Enterprise Rent-A-Car’s next phase of the ‘U.K. Car Hire with U.S. Customer Service’ campaign.
Through new TV adverts, idents, webisodes and digital created by Dare, and media planned by PHD, the campaign aims to highlight Enterprise Rent-A-Car’s exceptional customer service and their broad network of locations across the U.K. and Europe.
The new spots also feature Enterprise employees as extras in the background, with at least one employee from every U.K. group being represented.
As part of the campaign Enterprise Rent-A-Car will also be sponsoring Sky’s ‘Home-grown’ comedy package, which features Sky commissioned comedy programmes including Moone Boy, Stella, Trollied, Mount Pleasant and Touch of Cloth.
Harlequin: Tequila Patrón ' Selfridges ‘Meet the Makers’ – ’60 hands’'
Brand: Tequila Patrón
Title(s): Selfridges ‘Meet the Makers’ – ’60 hands’
Agency: Harlequin
Agency Website: http://harlequin-design.com/
Published: August 2014
Short Rationale (optional): Tequila Patrón has unveiled its first ever Selfridges window in Oxford Street. As the only tequila brand to take part in Selfridges ‘Meet The Makers’ campaign, Patrón set about showcasing the artisanal craft that goes into hand producing the world’s number one ultra premium tequila.
Designed by Harlequin, the Patrón Selfridges window focuses on the 60 individual hands that make one bottle of Tequila Patrón. The concept for the window was inspired by Artist Bruce Nauman’s show in 1996 entitled ‘15 pairs of Hands’.
McGarrybowen: Sky Bet 'Are You In?'
Brand: Sky Bet
Title(s): Are You In?
Agency: Mcgarrybowen
Agency Website: http://www.mcgarrybowen.com/
Executive Creative Director: Angus Macadam, Paul Jordan
Head of Design: Jim Bletses
Additional Credits: Planning Director: Kevin Chesters
Business Director: Robbie Black
Agency Producer: Abbi Tarrant
Production: Academy
Director: Peter Cattaneo
Producer: Juliette Harris
Edit: The Quarry
Online: Unit
Audio Production: Unit
Media Planning: Sky and Mediacom
Published: August 2014
Short Rationale (optional): As the betting arm of Sky Sports, Sky Bet’s mission is to take betting to the next level. They’re doing this in a way that only they can, by offering exclusive rewards, offers and access to Sky Sports experts and unparalleled sports experiences.
Throughout the season, iconic Sky Sports presenters Jim White and Natalie Sawyer will be the faces of the brand new home of Sky Bet – The Sky Bet Studio. The beating heart of Sky Bet, the Sky Bet Studio will be the place where Jim and Natalie bring punters the latest Sky Bet news, offers and products. Each ad ends with an invitation to get involved, asking ‘Are you in?’
The launch coincides with the start of the football season on 4th August and will include a revamped customer loyalty proposition called the ‘Sky Bet Club’ and a new initiative focused on Sky Bet’s sponsorship of the Football League; the ‘Sky Bet Transfer Fund’.
Sky Bet have worked with mcgarrybowen to deliver all aspects of the campaign across multiple media including TV, press, outdoor, radio, online, mobile and eCRM activity. Furthermore mcgarrybowen have created a new visual identity for Sky Bet that will deployed across all touchpoints from August.
I-AM: Scarpetta 'Restaurant Brand Identity & Design'
Brand: Scarpetta
Title(s): Scarpetta Restaurant Brand Identity & Design
Agency: I-AM, London, England
Agency website: http://www.i-amonline.com
Creative Director: Jon Blakeney, Pero Trivunovic
Additional Credits: Senior 2D Designer: Nick Wills
Senior 3D Designer: Tanya Fairhurst
Project Manager: Lara-Ann de Wet
Photographer: Addie Chinn
Published: June, 2014
Short rationale (optional): Scarpetta opened in the heart of London’s financial district in June. The fast-casual concept offers fresh artisan pasta, with a menu emphasising natural ingredients and authentic flavours. The restaurant was born from a desire to offer an authentic, healthy and tasty lunchtime experience, “handmade by Italians”, to city workers.
I-AM worked with the owners of Scarpetta to develop the initial concept and design the interiors, creating a space that is industrial, yet rustic – an apt juxtaposition of traditional and modern.
I-AM worked with the existing carry-on materials such as raw concrete and introduced wood flooring and brown leather seating, as well as as distinctive copper pipes, to add warmth to the existing black and white tiled interiors. Other key design elements are the different sizes of ceiling fans, which create movement and add energy to the space.
The eye is instantly drawn to traditional pasta-making tools, embedded on a feature wall and to the classic pasta-making machinery located behind the counter. The result is a visually arresting space, evoking iconic Italian imagery where pasta takes centre-stage.
Big Communications: Harley-Davidson 'Trade Up'
Brand: Harley-Davidson
Title(s): Trade Up
Agency: Big Communications
Agency Website: http://www.bigcommunications.co.uk/
Executive Creative Director: Dylan Bogg
Art Director: Tim Jones
Copywriter: James Cross
Designers: Duncan Bancroft, Simon Dilks
Published: July 2014
RKCR/Y&R: Vodaphone 'Red+'
Brand: Vodafone
Title(s): Red+
Agency: RKCR/Y&R
Agency Website: http://www.rkcryr.com/#work
Executive Creative Director: Mick Mahoney
Art Director: Simon Johnson
Copywriter: Dave Govier
Additional Credits: Business Director: Ben Caulfield, Duncan McRobb
Board Account Director: Jeff Crowe
Account Manager: Nick Waddell
Agency Producer: Tim Page
Director/Production Co: Anthony Wonke/Partizan
Producer: Miranda Johnstone
Editor: Stephen Ellis
Post-Production: Grammercy Park Studios
Sound Design: Wave Studios
DoP: Simon Niblett
Media Planning/Buying: OMD/MEC
Published: August 2014
Short Rationale (optional): Vodafone UK has launched a new documentary-style ad campaign to promote its new Red+ plan featuring real British families.
Spanning TV, cinema, press, digital and social, the campaign follows three different families from London and Bristol, documenting the moments they share together and exploring the role that mobile connectivity plays in their lives.
The campaign, created by Rainey Kelly Campbell Roalfe/Y&R, promotes Vodafone’s Red+ plan which allows multiple people to share one simple data allowance. The central idea behind the campaign is all about sharing – especially in today’s modern world where families come in all shapes and sizes sharing is what makes family, family.
The three families were chosen through a combination of street castings, focus groups and postings on Mumsnet appealing to real families who might be interested in becoming involved in a documentary-style campaign for a well-known brand.
The three films, 'Sunday Lunch', 'Camping Trip' and 'Day Out' will appear in a variety of edits, including 180, 150, 60, 40 and 20-second cut downs.
Designline Creative: Loch Lomond & The Trossachs National Park 'Multi-sensory Immersion Walkway Creative Project'
Brand: Glasgow Airport / Loch Lomond & The Trossachs National Park
Title(s): Multi-sensory Immersion Walkway Creative Project
Agency: Designline Creative Ltd, Glasgow, Scotland
Agency website: http://www.designlinecreative.co.uk
Creative Director: Kim Maxwell
Art Director: Kim Maxwell
Account Director: Ashley Moore
Photographer: Chris Close
Additional credits: Glasgow Airport Marketing & Customer Insight Manager: Steven MarshallNational Park Marketing Project Consultant: Elspeth McLachlan
Published: July 2014
Short rationale (optional): The walkway was designed to portray a realistic and multi-sensory experience relating to the Loch Lomond National Park, to include: Sound (bird and background water/breeze/tree theme, lighting (different to the rest of the International Arrivals pier to help create immersion experience).
Visual: Photography commissioned of forest scene on location at Loch Lomond which was then used to wrap all wall areas in dedicated area. Photography commissioned of loch scene on location and used on window area to create a realistic ‘lit’ area within the walkway. Forest floor reflected through bespoke printed carpet (bark and moss). Wood grain used from the forest to dress all doors and frames, with stag and doe icons used for toilet wayfinding.
Fragrance: Two fragrance scent boxes installed within the area with pinewood / woodland scent to aid the multi-sensory experience. Disguised as a bird box to keep with the theme.
Seating: Actual tree trunks used (supplied by the forestry commission) and joiner commissioned to create three benches to create passenger seating areas within the walkway.
Messaging: Key facts about the National Park were included and Black Grouse and Red Squirrels highlighted as protected species.
Grey London: The Sun 'We Feel Football'
Brand: The Sun
Title(s): We Feel Football
Agency: Grey London
Agency Website: http://www.grey.co.uk/
Deputy Executive Creative Director: Dave Monk
Creative Team: Jonas Roth, Rasmus Smith-Bech
Additional Credits: Agency producer: Amy Cracknell
Creative producer: Sarah Benson
Planner: Planning Director: Mike Lean
Senior Planner: Hamish Cameron
Account team: Managing Partner: Natalie Graeme
Business Director: Tamsine Foggin
Account Manager: Helene Doukas
Media agency: M/SIX
Production company: Pulse
Director: Martin Kalina
Assistant Director: Luis Mermet
Editor: Leo @ Stitch
Producer: Sam Levene
DOP: Julian Hohndorf
Post-production: Absolute
Audio post-production: Sam @ 750MPH
Published: August 2014
Short Rationale (optional): The campaign introduces a new line that will underpin The Sun’s football-based communications throughout the entire season: We Feel
Football, celebrating the devotion and emotional turmoil fans will experience week in, week out, from the first chance in August ‘til the last near miss in May.
Centrepiece is a 60’ TV commercial narrated by Nazareth’s 1970s power ballad Love Hurts, which recognises for every winner there must be a loser; for every moment of ecstasy there must be an equal moment of despair, and exalts the pain experienced by long-suffering fans with a devotion to the beautiful game.
The spot – a snapshot of the heartbreak felt by those with a blind love for football and which finishes with the line ‘All season, we’ll be there’ – was directed by Martin Kalina through Pulse, and will also run in the form of two separate 30’ edits.
Soul: The Connection at St. Martin-in-the-Fields 'Anti-begging campaign'
Brand: The Connection at St. Martin-in-the-Fields
Title(s): Anti-begging campaign
Agency: Soul
Agency Website: http://soul-london.co.uk/
Creative Director: Shaun Moran
Head of Art: Paul Walton
Senior Copywriter: Linda Cash
Senior Art Director: James Ellis
Published: August 2014
Short Rationale (optional): Creative direct marketing agency Soul has launched a hard-hitting campaign on behalf of homeless charity, The Connection at St. Martin-in-the-Fields to highlight some of the issues associated with giving money to homeless people on the street.
The campaign, which launches in August, uses a range of stark monochromatic images; one is of weathered hands reaching out for spare change; another an anonymous body laid out in the morgue, accompanied by bold language. The creative aims to highlight how giving money to people on the street could actually be contributing to their deaths, as it may easily be spent on drugs and alcohol.
The campaign includes posters, beermats, take-one and leaflets and will appear in pubs and shops throughout the Westminster area.
A dedicated app - created by Soul to support the campaign, that allows people to donate directly and easily to The Connection will launch later in the year.
JWT Delhi: Karizma 'ZMR superbike advert'
Brand: Karizma
Title(s): ZMR superbike advert
Agency: JWT Delhi, India
Agency Website: https://www.jwt.com/en/delhi/
Executive Creative Director: Amit Shankar
Additional Credits: EBD: Saurabh Saksena
Vice President: Rohit Sharma
Agency Producer: Mandeep Sing
Production House: Daydreamer Pictures
Executive Producer: Coburn Machado
Director: Rob Kaplan
Published: August 2014
Short Rationale (optional): Rob Kaplan has just returned from the snow swept northern reaches of Iceland after shooting this action packed commercial for Karizma's new ZMR model superbike.
After a gruelling shoot that took in the harshest locations Iceland has to offer, our intrepid director then flew onward to Mumbai to complete the post on what has proven to be an epic and cinematic commercial, shot for JWT Delhi, India.
Lowe Roche: Canadian Cancer Society 'The Fearless Challenge'
Brand: Canadian Cancer Society
Title(s): The Fearless Challenge
Agency: Lowe Roche, Lowe Profero, UM
Agency Website: http://www.loweroche.com/, http://www.loweprofero.com/, http://www.umww.co.uk/
Creative Director: Mark Mason, Jane Murray
Associate Creative Director: Jesse Pearson
Copywriter: Jeremy Richard
Designer: Ben Coles
Additional Credits: Account Director: Katie Musgrave
Account Manager: Hillary Pitcher
Director of Production: Beth Mackinnon
Agency Producers: Sumit Ajwani, Jonny Pottins
Strategic Planners: Jonathan Daly, Laura Davis-Saville
Production Company: Descendants
Director: James Arthurs
Executive Producer: Tasha Litt
Line Producer: Todd Huskisson
Digital Production: Lowe Profero
Digital Fundraising Agency: Charity Dynamic
Editorial: Saints
Editor: Red Barbaza
Music: "We Are the Brave" by Rebel Coast
Sound Design: Boombox
Media Agency: UM
VP Client Partner: Helen Galanis
Manager, Connection Planning: Rachael McNally
Digital Strategist: Eden Pettigrew
Published: August 2014
Short Rationale (optional): From spiders to heights, to singing in public, no fear is too big or too small to be included in the Fearless Challenge, a new online fundraiser launched today by the Canadian Cancer Society.
The Fearless Challenge, an integrated campaign centred on a website at FearlessChallenge.com, created by advertising agency Lowe Roche, is daring anyone and everyone to confront their fears to help those living with cancer do the same. It’s an exciting new signature fundraiser from the Canadian Cancer Society, and a different way for the charity to frame the narrative around cancer.
The goal of the Fearless Challenge is to change perceptions around cancer by creating hope through fundraising that the disease will become more manageable in the future.
The campaign has launched with a number of celebrity endorsers and participants. Endorsers include actor Jason Priestley of Beverly Hills 90210 and Call Me Fitz, Canadian sports commentator and former NFLer Jesse Palmer, Shannon & Sophie Tweed-Simmons of Gene Simmons Family Jewels and Shannon & Sophie, and Hedley bassist and cancer survivor Tommy Mac.
Mother: Money SuperMarket 'You’re So Money SuperMarket'
Brand: Money SuperMarket
Title(s): You’re So Money SuperMarket
Agency: Mother
Agency Website: http://www.motherlondon.com/
Additional Credits: Director: Guy Shelmerdine
Production Company: Smuggler
Post Production: MPC
3D Artist: Fabien Frank
2D Artist: Matt Jackson
Sound: Gary Walker at 750mph
Published: August 2014
Short Rationale (optional): They say you should never work with animals or children however; MoneySuperMarket has gone against that famous analogy in the latest iteration of its ‘You’re So MoneySuperMarket’ campaign.
Filmed against a New York City backdrop, the advert continues the feel good theme – Save Money, Feel Epic. It opens with Graeme who feels so elated about the savings he has made at MoneySuperMarket that he takes on an epic swagger that takes him on a journey through the streets of New York - on the back of a ginormous African elephant.
As MoneySuperMarket.com continues to amplify just how awesome it feels to save money and feel epic, Graeme struts around the city on the back of the elephant, and whilst this elephant can’t fly, it can bust some moves and does so through the streets of New York to the 80s Cameo anthem, ”Word Up”.
With the wind in his hair, Graeme pulls the elephant to a halt and looks down to see a Dad crossing the road with his baby. The baby is sporting a fetching afro and the iconic MoneySuperMarket blue suit, echoing those which have appeared in previous campaigns ‘That’s How I Roll’ and ‘Running with Cats’. Before Graeme continues his epic journey, the baby raises his fist as the ultimate mark of respect to respect Graeme’s epicness and declares “Graeme, you are so MoneySuperMarket.”
Also Known As Packaging Design: Legend Distilling Inc. 'Handmade Vodka and Gin Packaging'
Brand: Legend Distilling Inc.
Title(s): Handmade Vodka and Gin Packaging
Agency: Also Known As: Packaging Design, Vancouver, Canada
Agency website: www.alsoknownas.ca
Creative Director: Joshua Vanderheide
Art Director: Chris Williams
Copywriter: Kelsey Dundon
Illustrator: Stuart Teekasingh
Photographer: Jason Koroluk
Published: July 2014
Short rationale (optional): The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same looking things on the shelves; they wanted something that offered the market something new and unexpected. With ‘Stories worth sharing’ as our core creative concept, we developed product names, individual brands and packaging that leveraged local BC legends and created custom illustrations to bring the stories to life on the bottles.
We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that truly stands out from the crowd.
Look for more exciting product releases from Legend coming out in Fall 2014.