Bosch hands account to Label PR for new product launch
Home appliances brand Bosch has appointed Label PR to launch its new battery- powered, cordless vacuum cleaner, the Athlet.
The agency, which specialises in PR and celebrity affiliation, will launch the new vacuum into the UK market via a targeted celebrity, blogger and media campaign.
“Home Interest sits perfectly under our already established lifestyle umbrella and the Bosch Athlet vaccum win further strengthens our experience with home appliances,” said Label PR founder and managing director Lee Bloor.
The appointment comes after the agency successfully launched Bosch’s personal haircare range.