AEG positions The O2 as more than a music venue in latest rebrand activation
AEG, owner and operator of The O2 is to launch a campaign this week to push The O2 as a destination beyond just a live music venue.
Conceived by VCCP London and shot by Stockholm-based photographer Carl Kleiner, the campaign uses the circular design of The O2 as the inspiration for a series of graphic posters to promote the venue’s range of shops, restaurants and bars and uses the strapline “if you’re going to do it, do it at The O2”.
The posters take a single object, such as a bowling ball, film reel and a microphone, and use it to highlight the different offerings available.
“We wanted a campaign that connected with our customers, reminding them that we offer so much more than music. Over the past seven years The O2 has established itself as a destination for entertainment seekers and I’m delighted that this unique, yet broad, offering is reflected in the creative design of the campaign,” said Julie Arnott, marketing director at The O2.
The communications are the latest in the rebrand of the venue after VCCP pitched for the work in late 2013.