Ad of the Day: Lucozade - What Is It?
Dan the man is back with another demonstration of Lucozade's awesome energy-supplying powers. This ad doesn't have quite the impact of the original and features a handful of scenarios that we've seen before, but it's still a lot of fun. We wonder why it's been over a year since he last appeared on our screens, as this feels like a campaign that would gather momentum rather than offer diminishing returns.
Creative Agency: DDFH & B JWT (Dublin)
Film Production: Caviar
Director: Keith Schofield
Producer: Shirley O'Connor
Editor: Patric Ryan @ Marshall Street Editors
Post Production: The Mill
Sound Design: Wave
Composer: Dylan Rippon
Ad of the Day is brought to you in association with David Reviews.