One Direction jailbreaks new fragrance in 'You & I' heist ad
Pop band One Direction has released a slapstick heist ad for their new fragrance ‘You and I’ - named after a single from their third album.
The one-minute video, featuring everyone's favourite stars, Harry Styles, Louis Tomlinson, Niall Horan, Liam Payne and Zayn Malik, shows the lads trying to break into a vault to steal the You & I fragrance.
Why the band would have to steal a product they have endorsed makes no sense. Nonetheless, watching them botch their ‘Mission Impossible’ style heist proves amusing.
According to the fragrance website, You & I is made when: “Bright splashes of mango and refreshing grapefruit are combined with a heart of creamy osmanthus, exotic orchid and soft peony to offer a romantic signature that captures the peak of nature in bloom.
“Background notes of musk, indulgent praline and sandalwood blend to wrap the fragrance in smooth, seamless harmony”
The band’s last fragrance ‘Our Moment’ was the fastest selling perfume in 2013, however its ad was deemed the Drum's worst ad of the week when it debuted.
1D has high hopes for the new fragrance which was launched New York’s London Hotel on Tuesday.