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High Street Account Win

High Street TV taps Ewe for social media

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By Jennifer Faull, Deputy Editor

August 6, 2014 | 2 min read

High Street TV has appointed Ewe to handle its social media strategy following a trial period.

High Street TV is a TV shopping channel which operates on three stations and also has a website which, as well as selling its own brand goods, features products from 35 retail partners. Offline, it's products are sold in the likes of Boots, John Lewis and Argos.

Initially, Ewe has been tasked with conducting a full audit of High Street TV’s consumers and will match this against social media profiles to identify the most appropriate channels and influencers which the retailer should focus on.

“We had a clear brief that social media had to be a commercially viable channel for us,” explained Stephen McCreath, sales and marketing director at High Street TV.

“Ewe came with a clear strategy that has built the brand and driven sales in a short period.”

The appointment follows a trial with Nutribullet - the company's juicer and blender brand - which saw increased engagement across Facebook, Twitter, Pinterest and Instagram.

The company reports that direct sales on social channels increased by 1,550 per cent during the period.

High Street Account Win

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