Dailymotion nets major exclusivity deal with Spanish giants FC Barcelona
Spanish giants FC Barcelona have signed an exclusivity deal with Dailymotion - the world’s second largest video platform after YouTube.
Barcelona's YouTube channel has nearly 1.5m subscribers
The agreement will see the site exclusively host Barcelona’s video channel in a move which will bring new sports content to Dailymotion’s growing global audience of 120 million.
This season the Spanish side will upload hundreds of videos and live streams including press conferences, player interviews and other similar events.
Additionally, new signings will be unveiled and access will be provided to the club’s five-a-side, handball and basketball teams.
Dailymotion has recently been expanding its sport partnerships, sealing deals with the NBA, NFL, NHL and French Football Federation.
Marc Eychenne, vice president of international content at Dailymotion, said: “The global popularity of FC Barcelona is obvious through its social media following, which easily outstrips any other football club with more 75 million followers on Facebook and Twitter.
“By working in agreement with Dailymotion, FC Barcelona will be able to build on this to further enhance its video strategy and deliver an enhanced programme that includes livestreams, pay per view, SVOD and more on their website.
Eychenne added: “The agreement builds on the great results that Dailymotion has achieved with other leading football clubs, leagues and federations – and underlines how the Dailymotion player is the video technology solution that the world’s leading sports brands trust to deliver.”
Dídac Lee, director of social media and new technologies at FC Barcelona, said: “We are very satisfied to have signed this content distribution agreement with Dailymotion, which will allow us to continue to grow and at the same time consolidate FC Barcelona’s presence on the world’s principal content reproduction platforms.
“Thanks to this agreement we will be able to reach the desktops and smartphones of even more Club fans around the world”.
This comes after Dailymotion last week announced a partnership with the Raindance film Festival.