Australian department store Myer gears up for summer with 'Ninety Days of Summer' marketing push
Australian department store Myer is celebrating ‘Ninety Days of Summer’ with a new spring summer 2015 campaign from Ogilvy Melbourne, launching this week.
Shot on location in Fiji, the campaign features Myer brand ambassador Jen Hawkins and a team of models showcasing the latest looks and trends.
Running across all free and paid TV in Australia, the campaign will also appear in print, outdoor, digital and social media and in catalogues.
Natalie Warren-Smith, Myer national sales and promotions manager, commented: “Australians thrive on the warmth and beauty of summer and all it has to offer, so we needed a campaign that would resonate and connect deeply with our customers. ‘Ninety Days of Summer’ allows us to use every single one of those days to talk to and inspire our customers and make every moment count. We are very excited about the campaign’s potential.”
In order to produce the campaign Myer partnered with TourismFiji to create 90 moments, events, experience and communications that will be used for promotion throughout the Australian summer months.
Content created with:
Ogilvy & Mather Group UK
The Ogilvy Group is made up of 10 world-class companies, working across a wide range of marketing disciplines.
Together, they combine to give clients a fully...