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The Hunger Games Beefeater Vernon Kay

Vernon Kay takes on Katniss Everdeen as Beefeater launches The Hungry Games

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By Ishbel Macleod, PR and social media consultant

August 4, 2014 | 2 min read

The Beefeater is celebrating 40 years with The Hungry Games…with Vernon Kay taking on The Hunger Games’ Katniss Everdeen.

Launching just after the trailer for the third film in the Hunger Games series – Mockingjay part one – is revealed, The Hungry Games sees Kay trekking through the jungle with a bow and arrow and on the hunt for the perfect steak armed with the only tools needed - a knife and fork.

The games themselves will be a family quiz, with the top families taking part in a live game show hosted by Kay, for the chance to win a caravan holiday worth up to £5,000.

Sarah Tinsley, head of marketing at Beefeater, said: "Vernon has excelled himself again as our Boss of Beef and looks fantastic in our very special Hunger Games inspired shoot. We've got some amazing quiz packs on site and it's the ideal way to spend time with the family, play some games and have good quality fun. Plus, the game show means you get the chance to go home with great prizes – a wonderful way to spend the summer."

Families who would like the chance to participate in the live final on 6 September can enter in Beefeater restaurants across the nation by simply completing the activity packs on site and placing their entries in the ballot box.

The Hunger Games Beefeater Vernon Kay

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