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Flirtify Trinity Mirror Daily Mirror

Trinity Mirror becomes latest publisher to take dating online with Mirror Matches launch

By Angela Haggerty, Reporter

August 4, 2014 | 2 min read

Publisher Trinity Mirror has teamed up with White Label Dating to launch online dating site Mirror Matches.

Launch: Mirror Matches is now live

A statement from Trinity Mirror said the new service will serve as a brand extension of Mirror online, and the publisher joins the Independent, Bauer Media and the Evening Standard in using the White Label Dating software.

Mark O’Donnell, head of group partnerships at Trinity Mirror, said: “We’re delighted to be launching this service in partnership with White Label Dating.

“This is the latest stage of our strategy of partnering with the very best providers in order to offer our users an engaging, valuable and first class customer experience.”

Matthew Pitt, operations director at White Label Dating, added: “A growing number of reputable media publishers are choosing to increase their revenue and strengthen their brand by launching online dating sites that fit seamlessly into their existing digital offerings.

“We look forward to the start of a long and profitable partnership.”

The site adds to the creation of new bingo and casino platforms for the Mirror and Daily Record after a deal with Playtech.

The creation of Mirror Matches follows the launch of Bauer Media’s Flirtify dating service in June.

Flirtify Trinity Mirror Daily Mirror

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