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Pepsi

Pepsi names Vipul Prakash as Indian marketing head

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By John Glenday | Reporter

August 4, 2014 | 1 min read

Soft drink giant Pepsi-Co has appointed Vipul Prakash to serve as its marketing director for the Indian subcontinent as a replacement for incumbent Deepike Warrier.

The decision follows Warrier’s switch to Dubai to oversee the wider Asia-Middle East region.

Prakash was himself formerly based in Dubai where he served as marketing director for the Pepsi brand in India, masterminding well-regarded campaigns such as ‘Oye Bubbly’ and ‘Blue Billion’.

PepsiCo chief people officer Samik Basu told The Economic Times: "These moves are meant to provide the next level of critical leadership experiences for both."

The new role will see Prakash assume responsibility for 22 separate brands; including Pepsi, Mountain Dew and Lays.

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