Irn Bru marks Commonwealth Games close with tub-thumping thank-you ad
Irn Bru has marked the close of the Glasgow 2014 Commonwealth Games with a patriotic homage to the underdog.
A husky narrator intones over a sequence of romantic Scottish scenes complete with stirring music, proclaiming: “Oh wee proud land, we may take more little steps than giant leaps, but this is what makes our metal.”
Being Irn-Bru of course the brand maintains its irreverent approach with ‘we reach for the stars and come up with clouds’ and a focus on Games goers who ‘dress like numpties’.
The ad concludes: Though we walk in the molehills of achievement our best have scaled mountains and when the sporting gods do shine on our pasty faces… martians need earplugs.”