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Commonwealth Games Twitter

Closing ceremony racks up 63,000 mentions on social, with Kylie and Prince Imran stealing the show

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By Ishbel Macleod, PR and social media consultant

August 4, 2014 | 3 min read

The Glasgow 2014 Commonwealth Games were “pure dead brilliant”, Prince Imran said last night at the closing ceremony of the Games, making the Glaswegian phrase trend on Twitter.

The ceremony was mentioned using hashtag #closingceremony over 63,000 times in the past day, while #puredeadbrilliant clocked up just over 1,000 mentions.

While Prince Imran’s quote may have won it for the Glaswegians, it was Kylie’s performance that racked up over 2,000 mentions.

A lot of mentions came from Australian track star Genevieve LaCaze stage bombing Kylie’s performance, as she celebrated her 25th birthday.

The stars of the opening ceremony were the Scottie dogs, as well as the dancing Tunnocks teacakes - with the latter seeing a 62 per cent increase in sales.

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