The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

August 2, 2014 | 1 min read

Gavin the Gnome puts his lesser colleagues in the shade again as he rises, Venus-like, from a pond; still wearing his mankini. He's evidently proud of the fact he's been chosen to represent Asda's superior value, and we can only surmise that the ratio of clothing to cost has a direct correlation, with his skimpy attire representing the proportionate amount less that you pay at Green Supermarket.

Agency: VCCP

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