Run or Dye 5k race set to brighten up Britain this September
Run or Dye, a 5k run with an emphasis on colour, has appointed PR agency Eulogy to handle media relations across national, consumer lifestyle, sports and regional outlets to encourage people to have fun getting fit.
The “rainbow splash” 5k run has already witnessed huge success in the US, taking place across 150 cities and the firm are keen on cracking the UK following the first race at Cholmondeley Castle, 2 August.
Participants will be splashed with paint throughout the races. The website says that “Run or Dye is for everyone” and adds that there is “no need to worry about if you are too fast, too slow, too old, too young, or too sexy”.
The agency will work with Run or Dye's international marketing director to ensure a successful campaign.
Further events are arranged for September throughout England.