Mobile focus drives surge in web traffic at Infront Sports & Media
Sports marketing agency Infront Sports & Media has launched a new mobile-led responsive website, resulting in a 141 per cent surge in web traffic.
The Dog Digital produced digital destination has powered a 119 per cent rise in tablet traffic while reducing bounce rates to 18 per cent on mobile, 22 per cent on tablets and 15 per cent for desktop devices.
Joerg Polzer, director of Communications at Infront Sports & Media commented: “In today’s digitally-led world, where clients, potential customers and stakeholders seek to access information from a variety of devices at any time and from any location, it’s crucial to have a website that performs well and engages target audiences. Infront’s new website ticks every box, from the responsive nature and modern design, to the intuitive functionality and engaging content users can access. We are very satisfied with the look, feel and performance of the site.”
Launched as part of wider remit for Dog to support the team at Infront in driving the brand’s overall growth strategy, the website marks the beginning of a number of collaborative projects including the implementation of a global digital communications strategy set to include digital PR, SEO and social media marketing disciplines.
Dog’s sports clients including UEFA Europa League & Champions League, Lucozade Powerleague, TEAM Marketing and SportScotland.
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Established in 1996, Dog is an independent agency with a growing team of 80+ staff across offices in Glasgow,...