Virgin Holidays urges public ‘don’t be sorry’ about holiday pics, in cheeky reply to Three
Virgin Holidays has taken a cheeky swipe at Three’s #holidayspam campaign, urging people not to be sorry for taking holiday photos, but show them off.
Created for Virgin Holidays by M&C Saatchi and Lida, the outdoor campaign sees space at Elephant and Castle used to celebrate holiday shots.
The campaign - planned by Adam Reader, copywritten by Dan McCormack and art directed by Luke Boggins - sports the hashtag #showoff, encouraging people to celebrate their ‘holiday spam’ on social media.
Virgin Holidays said: "The campaign sports the hashtag #ShowOff, encouraging people not to hold back on celebrating what Three would call their ‘holiday spam’ on social media, and telling them ‘You look delicious’."