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By Ishbel Macleod, PR and social media consultant

July 28, 2014 | 1 min read

An inquisitive group of school children are the stars of Kellogg’s new UK ad, which looks to show the origins of its cereals.

Created by Isobar, the Little Farmers film will run across YouTube, the brand site and social media in the UK and Republic of Ireland with the aim to uphold the credentials of its breakfast cereals.

The online film is part of a long-term operational initiative within Kellogg Europe which looks to show the company’s commitment to hunger relief.

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