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ITV enjoys profits boost thanks to World Cup

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By The Drum Team | Editorial

July 27, 2014 | 1 min read

ITV is this week expected to reveal a profits jump of about 10 per cent having been boosted by its coverage of the World Cup in Brazil.

According to the Sunday Times, the broadcaster should this week unveil operating earnings of £315m from January to June, compared with £291m for the same period last year.

The paper says there is "mounting speculation ITV will be swallowed by an American TV company" following a wave of deals in the media industry.

Rupert Murdoch is still eyeing a deal for Time Warner as consolidation in the industry continues.

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