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Vox Pop: Who would be your dream non-exec director?

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By Michael Feeley | Founder and chief exec

July 25, 2014 | 3 min read

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This week, we asked the Drum Network’s member agencies the following question…

If you could appoint anyone from the world of marketing as a non-executive director of your agency, who would it be and why?

Saman Mansourpour, managing director, The Agency –

The world doesn't need another ad agency, no matter how confusing the digital world makes things. But the world does need great places to work. Places where people and business thrive. Places where doing the right thing leads to good things.

This was our mindset back in 2006 when we first started to think about opening up our own shop. There’s lots more to do so finding the right non-executive director to join us would be thrilling.

So we’d choose Jason McCarthy from Goruck fame. Not because we have a particular interest in military based rucksacks, grueling personal training sessions or the American dream. But because he leads his team with a single minded brand proposition that is both old fashioned yet completely relevant today. Challenge excellence and do right by people. Something we can all do with more of.

Ian Malone, managing director, We Are Apps -

We’d choose Phil Jones. Phil is a real mover and shaker in the world of design and marketing. You have to scroll and long way down his LinkedIn profile, beyond the non-exec roles with numerous agencies and the various charitable and industry events he organises, to get to the nub of his real value to a business like ours - he's been there and done it himself. He grew his business, sold it into a larger group, ran the group and exited to carry on the good work by sharing everything he's learned with numerous agencies and start-ups. Plus, he's a really nice bloke.

Jonathan Leafe, managing director, Strawberry –

It would have to be David Ogilvy. There’s no doubt that he wrote the bible on advertising which still makes sense today. He’s sadly not alive, so the chances are slim of getting him around the boardroom table! It just would be very interesting to get his take on the digital age. I know what his response would be. Nothing's really changed, just the delivery method.

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AgencyUK

We’re an independent brand communications agency voted Ad Agency of The Year 2019 and Brand Strategy Agency of the Year 2020 by Drum Recommends. Our services span brand strategy, identity, positioning and activation; creative development, media planning, social and PR including influencer outreach, community management, content strategy & planning and web design and development.

We’re interested in helping our clients drive demand and sales.

Our results speak for themselves -

Iconic confectionery brand

Moved their NPS score by 10 points over 9 months and moved their UK positioning from 4th to 2nd in category.

Swiss skin care and supplement brand

Achieved a 70% increase in Holland & Barrett retail sales by quarter 2 of our campaign and 30% increase in online sales quarter on quarter.

Dog food brand

83% increase in sales across 2020 with 155% increase in online sales.

Global juice and fruit brand

Increased their sales by 20% in Tesco and ASDA during the campaign period and increased their baseline score by 14%.

Heritage Kitchenware brand

Within 4 weeks of the campaign being live, we more than doubled sales on Ocado. Overall, the campaign activity drove a whopping 50% increase in sales. Increased online sales in 2020 by 82%

Bio-tech brand

We drove more than 60 orders in the first 3-months (exceeding production capabilities).

Global Clinical Research Organisation.

We have increased on-site conversions by 37% and reduced recruitment media spend on similar trials by 23%.

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We Are Apps

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Strawberry

Strawberry was established in 1993 and is a full-services creative digital agency with a team of 37 highly talented staff.

Our client base reaches far and wide to include a diverse range of businesses. We create ideas that help our clients to stand out and add value to their business, working as an extension of their in-house marketing team. Our services include digital marketing, website design and development, eCommerce, creative branding and graphic design.

We also have a strong commitment to nurturing the next generation of marketing and creative talent, which is why we have launched StrawberryToo - a spin-off agency that is staffed entirely by graduates and apprentices. The aim of StrawberryToo is to support the next generation of design and digital stars by giving them on-the job, real life experience from day one.

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