NBC Universal puts buying power into hands of consumers with social-selling campaign
NBC Universal is looking to reinvent online retail for the entertainment sector with a new social media campaign, designed to drive sales by putting power into the hands of the consumer.
A series of social-sales campaigns, using a social commerce platform provided by Buyapowa, will offer film fans the opportunity to influence what products and offers go live via a vote and improve the offer for other shoppers by encouraging their friends and family to buy into the same deal through gamification rewards.
Gideon Lask, CEO, Buyapowa commented: “The entertainment industry is an ideal arena for a social selling campaign. It’s an industry that is so focused on numbers as a measure of success, and word of mouth has long been recognised as the primary method of increasing those numbers.”
As well as improving the offer, customers will also be able to vote on exclusive content to be included such as personalised DVD sleeves, custom box-sets and bonus content.
Universal Pictures distributes films such as Kick-Ass (pictured) and Despicable Me 2.