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Marketing Account Win Club Med

Club Med awards below-the-line account to Initials

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By Jennifer Faull | Deputy Editor

July 25, 2014 | 1 min read

Club Med has brought in Initials to lead its global below-the-line account following a five way pitch.

The agency has been tasked with creating and implementing a multi-channel strategy to help drive Club Med’s all-inclusive offer across new markets in Europe and Africa.

The work, set to roll out over the coming six months, also includes direct mail, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons.

The agency reports to Elise Masurel, sales and marketing coordination director at Club Med, who said: “We were looking for an agency that could find a way to demonstrate the uniqueness of Club Med’s offering and show off the personality of our brand with confidence, ultimately adding value for our customers. Initials demonstrated a great sense of creativity throughout the pitch process and we look forward to seeing the resulting work.”

Marketing Account Win Club Med

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Initials

About Initials

Initials is one of the UK’s fastest growing independent creative agencies.

Experts in branding & brand development, shopper & promotional marketing, experiential, content and digital solutions (LABS). The principles of strategic planning, creative origination and campaign activation are threaded through the five key areas of the business.

Providing elevated thinking for brands aiming to thrive in a challenging and ever-changing world; Initials marry focused planning with creative excellence to deliver considered, inventive and ambitious campaigns in both global markets and the UK.

Our approach, we call Precision. Unleashed

Initials. Precision. Unleashed

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