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Ad of the Day: Quest - Robson Green: Extreme Fisherman

This trail demonstrates that a simple idea can sell the right series far more effectively than a montage of clips. Here, Robson Green unexpectedly has a taste of his own medicine while he sits reading his paper and minding his own business... and the calibre of this spot suggests that a sterling effort may well have gone into making the whole thing.

Creative Agency: Discovery Creative London

Creative Director: Robin Garnett

Creative: Lee Healy

Director: Ceri Payne

Producer: Al McGee

Photography: Luke Scott (repped by Vision)

VFX: Smoke & Mirrors

Sound: Design Envy

Ad of the Day is brought to you in association with David Reviews.

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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