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Coca-Cola

Coca-Cola rolls out touring ‘party pod’ to promote Share a Coke campaign

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By Natalie Mortimer, N/A

July 23, 2014 | 3 min read

Coca-Cola is taking its personalisation campaign Share a Coke on tour as it brings a party pod to six locations across Great Britain, giving fans the chance to personalise a bottle of Coke or Coke Zero with their name or the name of a loved one.

Kicking off in London Covent Garden tomorrow (24 July) the tour also encourages consumers to visit its Share a Coke selfie kiosk to capture a picture of themselves with their bottle.

Jon Woods, general manager, Coca-Cola GB & Ireland, said: “The Share a Coke campaign is all about sharing with family and friends and we want to help people to share further this summer, so are really excited to be taking Share a Coke on tour again. This year, not only will people be able to personalise their bottle – but an exciting new element will allow people to Share a Coke through a personalised selfie at the party pod selfie kiosks.

“We’ve seen another great summer of sharing with people across the country showing their excitement of finding a bottle with their name on the shelf across social media – we’re now inviting everyone in London to continue the sharing, so come down to the party pod to say hello.”

The party pod will visit Liverpool, Glasgow, Cardiff and London as well as V Festival and Boardmasters festivals.

Yesterday the drinks giant posted a fall in sales, despite intense marketing drives around the Fifa World Cup and the Share a Coke campaign.

Coca-Coca is also kicking off its £20m anti-obesity drive Parklives tomorrow at a launch event in Stratford Park, London, which will also promote Boris Johnson's FreeSport initiative. Parklives, announced earlier this year, offers a range of free activities across the country, in a bid by the drinks brand to shake off its unhealthy image.

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