Toyota, British Land and Bacardi to contribute to RAR's first Business Book
Toyota, British Land and Bacardi are some of the first brands signed up to contribute to the first Business Book from RAR, the agency search and selection service.
Written by Ed Owen of the Guardian and Huffington Post, the RAR Business Book seeks to uncover the secret ingredient behind some of the biggest and brightest marketing successes of recent years.
“Learning from what’s gone before is a huge part of what we all do so for this book we wanted to do just that,” explained Steve Antoniewicz, RAR managing director.
“I believe that there has to be a common thread that links all these winning stories together and by talking to the clients and agencies involved in each of them, we hope to uncover just what it is that makes each of these stories so remarkable. As well as the common practices and shared values that bind them.”
Each brand story will cover key aspects of the client and agency relationship, as well as the output and results they deliver, with limited spaces still remaining. Any agencies interested in participating in the Business Book should contact Yvonne.Quinn@recommendedagencies.com.
Once published the book will be distributed to a select group of UK marketers and will be available to buy online via RAR, The Drum and other good outlets. Pre-orders are now being taken via enquiry@recommendedagencies.com